Description
| Product ID: | 9781292248448 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Marketing Management |
| Subtitle: | European Edition |
| Authors: | Author: Kevin Keller, Torben Hansen, Philip Kotler, Malcolm Goodman, Mairead Brady |
| Page Count: | 840 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates. Strengthen your understanding of the principles of marketing management with this bestselling text.Marketing Management, 4th edition, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. Combining traditional marketing with new concepts, the text maintains accessibility, theoretical rigour, and managerial relevance. Now in its 4th edition, Marketing Management remains current with fresh learning features including:
A key text for both undergraduate and postgraduate programmes, this edition will provide you with all the tools you need to be successful in your course. |
| Imprint Name: | Pearson Education Limited |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2019-07-11 |
