Description
Product ID: | 9781292200309 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Marketing: An Introduction, European Edition |
Authors: | Author: Michael Harker, Ross Brennan |
Page Count: | 672 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia.
How will you learn about marketing?
Stay up to date with the current principles and major themes of Marketing, from theory to practice.Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition?
With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer. |
Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2019-04-23 |