Description
| Product ID: | 9781292186412 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Lean Product Lifecycle, The |
| Subtitle: | A playbook for making products people want |
| Authors: | Author: Craig Strong, Tendayi Viki, Sonja Kresojevic |
| Page Count: | 264 |
| Subjects: | Business and Management, Business & management, Business strategy, Business innovation, Entrepreneurship / Start-ups, Project management, Research and development management, Ownership and organization of enterprises, Small businesses and self-employment, Business strategy, Business innovation, Entrepreneurship, Project management, Research & development management, Ownership & organization of enterprises, Small businesses & self-employed |
| Description: | Select Guide Rating The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio. This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
"The path to profitable new products that has invigorated our product development process." Peter Pascale, Vice President of Product Management at Pearson VUE. "The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business” - Antonia Barton, Marketing & Digital Director, BT Plc "The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech "The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50 Discover how lessons from lean start-ups can transform your business. The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. Follow the 6 key phases of a product’s life; IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you’ll be able to:
Happy Reading! Please do share your thoughts with us. |
| Imprint Name: | Pearson Business |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2018-11-22 |
