Description
| Product ID: | 9781292133522 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Doing Research in Business and Management |
| Authors: | Author: Mark Saunders, Philip Lewis |
| Page Count: | 280 |
| Subjects: | Business and management: study and revision guides, Business & management: study & revision guides, Management and management techniques, Management & management techniques |
| Description: | Select Guide Rating Support your students learn the theory and techniques behind research methods used in business. Doing Research in Business Management, 2nd edition, teaches the basic principles of research methods in an easy-to-follow way, covering all the areas of research, from writing a research proposal to completing an entire research project. Understand the theory and techniques behind research methods used in business todayDoing Research in Business Management, 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors'' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project, the text guides you through each step with clear explanations and applications of the topic in hand. The 2nd edition includes new and updated features to support your learning throughout the book. Besides helpful ''Definition'' and ''Research in practice'' boxes, benefit from new resources such as:
Updated to include the latest developments in the field, this text will equip you with the knowledge you need to be able to carry out effective research in business management today. |
| Imprint Name: | Pearson Education Limited |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2017-10-27 |
