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      Sustainable Marketing: Pearson New International Edition

      3 in stock

      Firm sale: non returnable item
      SKU 9781292040899 Categories ,

      For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
      A lasting approach to marketing.
      As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To he...

      £69.99

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      Description

      Product ID:9781292040899
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Sustainable Marketing
      Subtitle:Pearson New International Edition
      Authors:Author: Diane Martin, John Schouten
      Page Count:256
      Subjects:Business and the environment; ‘green’ approaches to business, Business & the environment, ‘Green’ approaches to business, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing
      Description:

      For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
      A lasting approach to marketing.
      As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.


      For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
      A lasting approach to marketing.
      As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.


      Imprint Name:Pearson Education Limited
      Publisher Name:Pearson Education Limited
      Country of Publication:GB
      Publishing Date:2013-11-01

      Additional information

      Weight626 g
      Dimensions220 × 280 × 14 mm