Description
| Product ID: | 9781292020488 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Basic Marketing Research |
| Subtitle: | Pearson New International Edition |
| Authors: | Author: Naresh Malhotra |
| Page Count: | 676 |
| Subjects: | Market research, Market research |
| Description: | Select Guide Rating For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. For undergraduate-level courses in Marketing Research. |
| Imprint Name: | Pearson Education Limited |
| Publisher Name: | Pearson Education Limited |
| Country of Publication: | GB |
| Publishing Date: | 2013-08-08 |
