Description
Product ID: | 9781292020273 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Introduction to Behavioral Research Methods |
Subtitle: | Pearson New International Edition |
Authors: | Author: Mark Leary |
Page Count: | 400 |
Subjects: | Social research and statistics, Social research & statistics, Psychological methodology, Psychological methodology |
Description: | Select Guide Rating Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualise questions, measure variables, design studies, and analyse data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest. Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest. Teaching & Learning Experience
Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab with eText (at no additional cost). VP: 0205196284 / 9780205196289 |
Imprint Name: | Pearson Education Limited |
Publisher Name: | Pearson Education Limited |
Country of Publication: | GB |
Publishing Date: | 2013-08-15 |