Description
| Product ID: | 9781265071509 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Entrepreneurship: The Art Science and Process for Success ISE |
| Authors: | Author: Charles Bamford, Garry Bruton |
| Page Count: | 736 |
| Subjects: | Business and Management, Business & management |
| Description: | Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans. Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans. |
| Imprint Name: | McGraw-Hill Education |
| Publisher Name: | McGraw-Hill Education |
| Country of Publication: | GB |
| Publishing Date: | 2021-04-23 |
