Description
| Product ID: | 9781138966185 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge Library Editions: Advertising |
| Title: | Advertising, The Uneasy Persuasion (RLE Advertising) |
| Subtitle: | Its Dubious Impact on American Society |
| Authors: | Author: Michael Schudson |
| Page Count: | 336 |
| Subjects: | Society and culture: general, Society & culture: general, Sociology, Psychological theory, systems, schools and viewpoints, Social, group or collective psychology, Economics, Advertising, Organizational theory and behaviour, Media, entertainment, information and communication industries, Sociology, Psychological theory & schools of thought, Social, group or collective psychology, Economics, Advertising, Organizational theory & behaviour, Advertising industry |
| Description: | What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2015-11-26 |
