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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

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SKU 9781138847514 Categories ,
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that...

£46.99

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Description

Product ID:9781138847514
Product Form:Paperback / softback
Country of Manufacture:GB
Title:Creative Direction in a Digital World
Subtitle:A Guide to Being a Modern Creative Director
Authors:Author: Adam Harrell
Page Count:136
Subjects:Sales and marketing, Sales & marketing
Description:Select Guide Rating

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director''s job from start to finish.
  • Learn how to understand the client''s biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. 

  • Divided into ten chapters. Each focuses on a different key aspect of the creative director''s job from start to finish.
  • Learn how to understand the client''s biggest challenges and distill insights about the audience into creative strategies.
  • Develop the skills needed to communicate your ideas to a skeptical client. 
  • Learn how to more effectively manage your creative team.
  • And most importantly craft digital experiences that get results.

Imprint Name:CRC Press
Publisher Name:Taylor & Francis Ltd
Country of Publication:GB
Publishing Date:2016-09-01