Description
| Product ID: | 9781138597259 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | How to Market Books |
| Authors: | Author: Alison Baverstock, Susannah Bowen |
| Page Count: | 482 |
| Subjects: | Media studies, Media studies, Sales and marketing, Publishing and book trade, Sales & marketing, Publishing industry & book trade |
| Description: | Select Guide Rating Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this 6th edition maintains the book’s popular, accessible and supportive style, and now offers:
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| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2019-05-13 |
