Description
Product ID: | 9781138497283 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Digital Marketing |
Subtitle: | Integrating Strategy, Sustainability, and Purpose |
Authors: | Author: Chris Horton, Mariusz Soltanifar, Ira Kaufman |
Page Count: | 486 |
Subjects: | Library and information sciences / Museology, Library & information sciences, Economics, Research and development management, Sales and marketing management, Public relations, Media, entertainment, information and communication industries, Technology: general issues, Environmental science, engineering and technology, Information technology: general topics, Computer science, Economics, Research & development management, Sales & marketing management, Public relations, Media, information & communication industries, Technology: general issues, Environmental science, engineering & technology, Information technology: general issues, Computer science |
Description: | Select Guide Rating Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:
Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-06-29 |