Description
| Product ID: | 9781138330528 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Business Model Innovation |
| Subtitle: | Concepts, Analysis, and Cases |
| Authors: | Author: Allan Afuah |
| Page Count: | 292 |
| Subjects: | Business strategy, Business strategy, Research and development management, Research & development management |
| Description: | Select Guide Rating Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers. Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-09-21 |
