Description
| Product ID: | 9781138218819 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Radio Station |
| Subtitle: | Broadcasting, Podcasting, and Streaming |
| Authors: | Author: Bruce Mims, John Hendricks |
| Page Count: | 458 |
| Subjects: | Radio / podcasts, Radio, Media studies, Film, TV and Radio industries, Media studies, Radio & television industry |
| Description: | Select Guide Rating The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-05-09 |
