Description
Product ID: | 9781138208919 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | New Venture Management |
Subtitle: | The Entrepreneur's Roadmap |
Authors: | Author: Donald F. Kuratko, Jeffrey S. Hornsby |
Page Count: | 336 |
Subjects: | Economics, Economics, Business mathematics and systems, Business mathematics & systems |
Description: | Select Guide Rating This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuingto marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition’s structure aligns more logically with the venture’s lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:
Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructor’s manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2017-07-06 |