Description
| Product ID: | 9781138121294 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Marketing for Tourism and Hospitality |
| Subtitle: | Collaboration, Technology and Experiences |
| Authors: | Author: Alan Fyall, Youcheng Wang, Patrick Legoherel, Isabelle Frochot |
| Page Count: | 620 |
| Subjects: | Sales and marketing, Sales & marketing, Hospitality, sports, leisure and tourism industries, Hospitality and service industries, Tourism industry, Hospitality industry |
| Description: | Select Guide Rating This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material. The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2019-03-21 |
