Description
| Product ID: | 9781138094567 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Social Communication in Advertising |
| Subtitle: | Consumption in the Mediated Marketplace |
| Authors: | Author: Jackie Botterill, William Leiss, Sut Jhally, Stephen Kline, Kyle Asquith |
| Page Count: | 432 |
| Subjects: | Media studies, Media studies, Advertising, Media, entertainment, information and communication industries, Advertising, Advertising industry |
| Description: | Select Guide Rating With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising''s influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-07-12 |
