Description
Product ID: | 9781138013339 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Marketing Graffiti |
Subtitle: | The Writing on the Wall |
Authors: | Author: Mike Saren |
Page Count: | 354 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Radical and unique in its approach and presentation, this book turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.
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Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2017-12-01 |