Description
Product ID: | 9781137543530 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Scaling the Tail: Managing Profitable Growth in Emerging Markets |
Authors: | Author: Andrew Cosgrove, Seung Ho Park, Gerardo R. Ungson |
Page Count: | 163 |
Subjects: | Economic growth, Economic growth, Development economics and emerging economies, Business strategy, International business, Development economics & emerging economies, Business strategy, International business |
Description: | Select Guide Rating This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. |
Imprint Name: | Palgrave Pivot |
Publisher Name: | Palgrave Macmillan |
Country of Publication: | GB |
Publishing Date: | 2015-08-06 |