Description
| Product ID: | 9781137501738 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | IESE Business Collection |
| Title: | Strategy and Sustainability |
| Subtitle: | A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business |
| Authors: | Author: Mike Rosenberg |
| Page Count: | 228 |
| Subjects: | Development economics and emerging economies, Development economics & emerging economies, Business strategy, Business and the environment; ‘green’ approaches to business, Business strategy, Business & the environment, ‘Green’ approaches to business |
| Description: | Select Guide Rating Despite much attention given to the topic over the last 50 years, business and environmental sustainability are not natural bedfellows. Strategy and Sustainability encourages readers to move beyond the hype and takes a pro-business, fact based point of view, recognizing the complexity of the issues and the strategic choices businesses can make. Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.< |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Palgrave Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2015-09-27 |
