Description
Product ID: | 9781137284525 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Doing Business in India |
Authors: | Author: A. Sethi, Rajesh Kumar |
Page Count: | 164 |
Subjects: | Cultural studies, Cultural studies, International economics, Business strategy, International business, Management and management techniques, International economics, Business strategy, International business, Management & management techniques |
Description: | Doing Business in India analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. This book strives to offer Western managers the knowledge they will need to succeed in business in India. |
Imprint Name: | Palgrave Macmillan |
Publisher Name: | Palgrave Macmillan |
Country of Publication: | GB |
Publishing Date: | 2012-12-04 |