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      The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers

      4 in stock

      Firm sale: non returnable item
      SKU 9781119822509 Categories ,
      Deliver maximum value to customers and clients with this blueprint to customer success  In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your p...

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      Description

      Product ID:9781119822509
      Product Form:Hardback
      Country of Manufacture:US
      Title:The Customer Education Playbook
      Subtitle:How Leading Companies Engage, Convert, and Retain Customers
      Authors:Author: Barry Kelly, Daniel Quick
      Page Count:240
      Subjects:Education, Education
      Description:Deliver maximum value to customers and clients with this blueprint to customer success  In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.   In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also:  Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value  Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. 
      Imprint Name:John Wiley & Sons Inc
      Publisher Name:John Wiley & Sons Inc
      Country of Publication:GB
      Publishing Date:2022-05-23

      Additional information

      Weight420 g
      Dimensions161 × 238 × 26 mm