Description
Product ID: | 9781119406334 |
Product Form: | Hardback |
Country of Manufacture: | US |
Series: | Wiley and SAS Business Series |
Title: | Artificial Intelligence for Marketing |
Subtitle: | Practical Applications |
Authors: | Author: Jim Sterne |
Page Count: | 368 |
Subjects: | Sales and marketing, Sales & marketing, Machine learning, Machine learning |
Description: | Select Guide Rating A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2017-10-03 |