Description
Product ID: | 9781119341208 |
Product Form: | Hardback |
Country of Manufacture: | US |
Title: | Marketing 4.0 |
Subtitle: | Moving from Traditional to Digital |
Authors: | Author: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan |
Page Count: | 208 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2017-01-03 |