Description
| Product ID: | 9781119183174 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Hacking Marketing |
| Subtitle: | Agile Practices to Make Marketing Smarter, Faster, and More Innovative |
| Authors: | Author: Scott Brinker |
| Page Count: | 288 |
| Subjects: | E-commerce: business aspects, E-commerce: business aspects, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2016-04-01 |
