Description
| Product ID: | 9781119145875 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Experiential Marketing |
| Subtitle: | Secrets, Strategies, and Success Stories from the World's Greatest Brands |
| Authors: | Author: Dan Hanover, Kerry Smith |
| Page Count: | 224 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2016-06-17 |
