Description
| Product ID: | 9781118961506 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Buyer Personas |
| Subtitle: | How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Authors: | Author: Adele Revella |
| Page Count: | 240 |
| Subjects: | Sales and marketing management, Sales & marketing management |
| Description: | Select Guide Rating Named one of Fortune Magazine s 5 Best Business Books in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2015-03-27 |
