Description
Product ID: | 9781118656662 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Reshaping Retail |
Subtitle: | Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World |
Authors: | Author: Andrea Zocchi, Stefan Niemeier, Marco Catena |
Page Count: | 208 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2013-07-12 |