Description
| Product ID: | 9781118647684 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Decoding the New Consumer Mind |
| Subtitle: | How and Why We Shop and Buy |
| Authors: | Author: Kit Yarrow |
| Page Count: | 224 |
| Subjects: | Market research, Market research |
| Description: | Select Guide Rating Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. |
| Imprint Name: | Jossey-Bass Inc.,U.S. |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2014-04-29 |
