Description
| Product ID: | 9781118611319 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | The Human Brand |
| Subtitle: | How We Relate to People, Products, and Companies |
| Authors: | Author: Chris Malone, Susan T. Fiske |
| Page Count: | 208 |
| Subjects: | Management and management techniques, Management & management techniques |
| Description: | Select Guide Rating Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us. |
| Imprint Name: | Jossey-Bass Inc.,U.S. |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2013-11-19 |
