Description
Product ID: | 9781118373439 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Marketing Analytics |
Subtitle: | Data-Driven Techniques with Microsoft Excel |
Authors: | Author: Wayne L. Winston |
Page Count: | 720 |
Subjects: | Sales and marketing, Sales & marketing, Spreadsheet software, Excel |
Description: | Select Guide Rating Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. |
Imprint Name: | John Wiley & Sons Inc |
Publisher Name: | John Wiley & Sons Inc |
Country of Publication: | GB |
Publishing Date: | 2014-01-31 |