Description
| Product ID: | 9781118103524 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Brand Against the Machine |
| Subtitle: | How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition |
| Authors: | Author: John Michael Morgan |
| Page Count: | 224 |
| Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. |
| Imprint Name: | John Wiley & Sons Inc |
| Publisher Name: | John Wiley & Sons Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-12-16 |
