Description
| Product ID: | 9781108811668 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Research Methods in Language Attitudes |
| Authors: | Author: Lena Zipp, Ruth Kircher |
| Page Count: | 475 |
| Subjects: | Sociolinguistics, Sociolinguistics, Sign languages, Braille and other linguistic communication, Communication studies, Social, group or collective psychology, Sign languages, Braille & other linguistic communication, Communication studies, Social, group or collective psychology |
| Description: | Select Guide Rating This interdisciplinary book is the first to survey traditional and cutting-edge methods for the study of language attitudes. It helps readers choose a suitable research method, and guides them through planning and design, data collection and analysis. It is essential reading for researchers and students conducting research into language attitudes. Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2022-07-07 |
