Description
| Product ID: | 9781108720786 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Principles of Behavioral Neuroscience |
| Authors: | Author: Barry L. Jacobs, Jon C. Horvitz |
| Page Count: | 652 |
| Subjects: | Physiological and neuro-psychology, biopsychology, Physiological & neuro-psychology, biopsychology, Cognition and cognitive psychology, Neurosciences, Cognition & cognitive psychology, Neurosciences |
| Description: | Select Guide Rating An undergraduate textbook for a first course in brain and behavior. Omitting unnecessary detail, each chapter focuses on key concepts. The book features cutting-edge neuroscience approaches, compelling illustrations, and thought-provoking review questions. How does brain activity give rise to sleep, dreams, learning, memory, and language? Do drugs like cocaine and heroin tap into the same neurochemical systems that evolved for life''s natural rewards? What are the powerful new tools of molecular biology that are revolutionizing neuroscience? This undergraduate textbook explores the relation between brain, mind, and behavior. It clears away the extraneous detail that so often impedes learning, and describes critical concepts step by step, in straightforward language. Rich illustrations and thought-provoking review questions further illuminate the relations between biological, behavioral, and mental phenomena. With writing that is focused and engaging, even the more challenging topics of neurotransmission and neuroplasticity become enjoyable to learn. While this textbook filters out non-critical details, it includes all key information, allowing readers to remain focused and enjoy the feeling of mastery that comes from a grounded understanding of a topic, from its fundamentals to its implications. |
| Imprint Name: | Cambridge University Press |
| Publisher Name: | Cambridge University Press |
| Country of Publication: | GB |
| Publishing Date: | 2022-07-07 |
