Description
Product ID: | 9781108469005 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | Elements in Business Strategy |
Title: | Scenario Thinking |
Subtitle: | A Historical Evolution of Strategic Foresight |
Authors: | Author: Peter McKiernan, R. Bradley MacKay |
Page Count: | 75 |
Subjects: | Business strategy, Business strategy, Organizational theory and behaviour, Organizational theory & behaviour |
Description: | Select Guide Rating Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy. |
Imprint Name: | Cambridge University Press |
Publisher Name: | Cambridge University Press |
Country of Publication: | GB |
Publishing Date: | 2018-10-04 |