Description
| Product ID: | 9781035017898 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Hard Sell |
| Subtitle: | Crime and Punishment at an Opioid Startup |
| Authors: | Author: Evan Hughes |
| Page Count: | 288 |
| Subjects: | True crime, True crime, Reportage, journalism or collected columns, Social and ethical issues, Corporate crime / white-collar crime, Manufacturing industries, Reportage & collected journalism, Corruption in society, Corporate crime, Pharmaceutical industries, USA, 21st century |
| Description: | Select Guide Rating A medical crime story, in the vein of Empire of Pain and Bad Blood, concerned with fentanyl and drawing back the curtains in exposing the on-the-ground tactics employed in pharmaceutical sales. <p><b>'A tour de force' – Patrick Radden Keefe, author of Empire of Pain </b><br><br><b>From the doctor's office to the opioid crisis, <i>The Hard Sell</i> is the story of a pharmaceutical company that got Americans hooked on fentanyl – and how it was finally held to account. Now a Netflix Original Movie, <i>Pain Hustlers</i>, starring Emily Blunt and Chris Evans.</b><br><br>In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.<br><br>Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government’s fight to hold the drug industry accountable in the spread of addictive opioids.<br><br><b>With colourful characters and true suspense, <i>The Hard Sell</i> lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream – in the doctor’s office . . .</b></p> |
| Imprint Name: | Picador |
| Publisher Name: | Pan Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2023-06-22 |
