Description
| Product ID: | 9781032562018 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Persuasion |
| Subtitle: | Social Influence and Compliance Gaining |
| Authors: | Author: John S Seiter, Robert H Gass |
| Page Count: | 474 |
| Subjects: | Communication studies, Communication studies, History, Media studies, Psychological theory, systems, schools and viewpoints, Social, group or collective psychology, Occupational and industrial psychology, Psychology: emotions, Cognition and cognitive psychology, Economics, Advertising, Humanities, Media studies, Psychological theory & schools of thought, Social, group or collective psychology, Occupational & industrial psychology, Psychology: emotions, Intelligence & reasoning, Economics, Advertising |
| Description: | Select Guide Rating The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-11-01 |
