Description
| Product ID: | 9781032331461 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Lubricant Marketing, Selling, and Key Account Management |
| Authors: | Author: R. David Whitby |
| Page Count: | 376 |
| Subjects: | Economics, Economics, Sales and marketing, Chemistry, Life sciences: general issues, Engineering: general, Industrial chemistry and chemical engineering, Tribology (friction and lubrication), Materials science, Environmental science, engineering and technology, Automotive technology and trades, Sales & marketing, Chemistry, Life sciences: general issues, Engineering: general, Chemical engineering, Tribology (friction & lubrication), Materials science, Environmental science, engineering & technology, Automotive technology & trades |
| Description: | This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others. The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others.
This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector. |
| Imprint Name: | CRC Press |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-09-21 |
