Description
| Product ID: | 9781032321646 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Strategic Pharmaceutical Marketing Management in Growth Markets |
| Authors: | Author: Mithun Nandy |
| Page Count: | 268 |
| Subjects: | Economics, Economics, International business, Sales and marketing management, Sales and marketing, Chemical, biotechnology and pharmaceutical industries, Manufacturing industries, International business, Sales & marketing management, Sales & marketing, Chemical industries, Pharmaceutical industries |
| Description: | Select Guide Rating India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing. |
| Imprint Name: | Routledge India |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-05-09 |
