Description
Product ID: | 9781032265698 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Strategic Business Case Analysis |
Authors: | Author: Christopher Williams |
Page Count: | 208 |
Subjects: | Research methods: general, Research methods: general, Business strategy, Business strategy |
Description: | Select Guide Rating This textbook provides students with the skills to analyse business case studies from a strategic perspective. This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With career development and impact in mind, the book goes beyond simply listing tools, instead teaching students how to prepare for a major strategic business case analysis project, how to position their analysis on a spectrum from reductionist to holistic approaches, how to critically engage with theory and case data, as well as how to leverage their work after completion. A logical approach is offered, taking the reader through the analysis journey, from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated, which asks the reader to reflect on a range of case data, understand the choices of analytical positioning and tool selection, and develop an analysis based on this positioning. Further pedagogical features include:
As case study analysis continues as a core component of teaching across business schools, this unique text will help to build key skills in advanced undergraduate, postgraduate, MBA, and executive education students conducting strategic business case analysis. Support material includes PowerPoint slides as well as video content. |
Imprint Name: | Routledge |
Publisher Name: | Taylor & Francis Ltd |
Country of Publication: | GB |
Publishing Date: | 2023-12-07 |