Description
| Product ID: | 9781032221489 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge Contemporary Africa |
| Title: | Supermarket Retailing in Africa |
| Authors: | Author: Felix Adamu Nandonde, John L. Stanton |
| Page Count: | 200 |
| Subjects: | Regional / International studies, Regional studies, Ethnic studies, Economics, Microeconomics, International business, Sales and marketing, Retail and wholesale industries, Retail and wholesale industries, Regional geography, Ethnic studies, Economics, Microeconomics, International business, Sales & marketing, Distributive industries, Retail sector, Regional geography, Africa |
| Description: | Select Guide Rating This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. It will be of interest to scholars and students of the retail sector and retail management in Africa. This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-09-25 |
