Description
| Product ID: | 9781032220970 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Routledge Advances in Management and Business Studies |
| Title: | Digital Transformation and Innovation in Tourism Events |
| Authors: | Author: Azizul Hassan |
| Page Count: | 238 |
| Subjects: | Economics, Economics, International business, Research and development management, Hospitality and service industries, Hospitality, sports, leisure and tourism industries, Sport: general, International business, Research & development management, Service industries, Tourism industry, Sports & outdoor recreation |
| Description: | Select Guide Rating This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, regulators, certification bodies, local tourism board authorities and policy makers. The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2024-01-29 |
