Description
| Product ID: | 9781032218311 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | African Industrial Design Practice |
| Subtitle: | Perspectives on Ubuntu Philosophy |
| Authors: | Author: Richie Moalosi, Yaone Rapitsenyane |
| Page Count: | 306 |
| Subjects: | History of art, History of art / art & design styles, Graphic design, Product design, Environmentally-friendly (‘green’) architecture and design, Research methods: general, Regional / International studies, Communication studies, Philosophy, Regional geography, The environment, Engineering: general, Technical design, Environmental science, engineering and technology, Computer-aided design (CAD), Graphic design, Product design, Environmentally-friendly architecture & design, Research methods: general, Regional studies, Communication studies, Philosophy, Regional geography, The environment, Engineering: general, Technical design, Environmental science, engineering & technology, Computer-aided design (CAD), Africa |
| Description: | Select Guide Rating The underlying principle of this book is the African philosophy of Ubuntu, acting as a guide for developing empathic products and services. It makes the case that empathy is the key to any successful product and service design project and enables designers to make wise design choices that align with users' demands. The underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users'' demands. Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company''s brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills aspiring designers will need. African Industrial Design Practice: Perspectives on Ubuntu Philosophy will be an essential textbook for undergraduates, postgraduates, instructors, and beginner designers in emerging economies to provide regionally contextualised design processes, illustrated examples, and outcomes. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-09-07 |
