Description
| Product ID: | 9781032076768 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Managing Public Relations |
| Subtitle: | Business Principles and Tools for Strategic Communication, 2e |
| Authors: | Author: Peter M. Smudde |
| Page Count: | 340 |
| Subjects: | Business strategy, Business strategy, Business communication and presentation, Public relations, Business communication & presentation, Public relations |
| Description: | Select Guide Rating This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:
A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-03-02 |
