Description
| Product ID: | 9781032019369 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Consumer Behaviour in Hospitality and Tourism |
| Authors: | Author: Kuan-Huei Lee, Saurabh Kumar Dixit, Poh Theng Loo |
| Page Count: | 132 |
| Subjects: | Hospitality and service industries, Service industries, Hospitality, sports, leisure and tourism industries, Hospitality and service industries, Tourism industry, Hospitality industry |
| Description: | Consumer Behavior in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centers, amusement parks, national parks, and the transportation sector. Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-09-25 |
