Description
| Product ID: | 9781032002446 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Routledge Studies in Marketing |
| Title: | Sustainable Marketing and Customer Value |
| Authors: | Author: Arunava Dalal, Sundeep Singh Sondhi, Subrata Chattopadhyay |
| Page Count: | 326 |
| Subjects: | Economics, Economics, Sales and marketing management, Advertising, Market research, Retail and wholesale industries, Environmental science, engineering and technology, Sales & marketing management, Advertising, Market research, Retail sector, Environmental science, engineering & technology |
| Description: | Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations. |
| Imprint Name: | Routledge |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-12-28 |
