Description
Product ID: | 9781009209007 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Digital Innovation Strategy |
Authors: | Author: Aija Leiponen |
Page Count: | 322 |
Subjects: | Business strategy, Business strategy, Business innovation, E-commerce: business aspects, Entrepreneurship / Start-ups, Organizational theory and behaviour, Business innovation, E-commerce: business aspects, Entrepreneurship, Organizational theory & behaviour |
Description: | Select Guide Rating With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations. |
Imprint Name: | Cambridge University Press |
Publisher Name: | Cambridge University Press |
Country of Publication: | GB |
Publishing Date: | 2023-12-21 |