Description
| Product ID: | 9780995133839 |
| Product Form: | Hardback |
| Country of Manufacture: | NZ |
| Title: | Railways Studios |
| Subtitle: | How a Government Design Studio Helped Build New Zealand |
| Authors: | Author: Katherine Milburn, Richard Wolfe, Peter Alsop, Neill Atkinson |
| Page Count: | 376 |
| Subjects: | Illustration and commercial art, Illustration & commercial art, Poster art, Advertising, Poster art, Advertising |
| Description: | A definitive illustrated history of the graphic work of the Railways Studios. On the 100th anniversary of its creation, this book celebrates Railways Studios -- the design studio of the New Zealand Railways -- and its role in helping build and connect New Zealand. It''s a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920-1987). The Studios'' advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street. Whatever the promotion -- from rail travel and tourism to enlistment in the army, clothing and health promotion -- the Studios played a role. Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves. This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of the Railways Studios, detailing its formative place in New Zealand design and art history. |
| Imprint Name: | Te Papa Press |
| Publisher Name: | Te Papa Press |
| Country of Publication: | GB |
| Publishing Date: | 2020-11-12 |
