Description
Product ID: | 9780857199744 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Illusion of Choice |
Subtitle: | 16 1/2 psychological biases that influence what we buy |
Authors: | Author: Richard Shotton |
Page Count: | 216 |
Subjects: | Business communication and presentation, Business communication & presentation, Advertising, Information technology industries, Advertising, Information technology industries |
Description: | Select Guide Rating The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more. The compelling new book by Richard Shotton, author of The Choice Factory |
Imprint Name: | Harriman House Publishing |
Publisher Name: | Harriman House Publishing |
Country of Publication: | GB |
Publishing Date: | 2023-03-28 |