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The Average is Always Wrong: A real-world guide to putting data at the heart of your business

The Average is Always Wrong: A real-world guide to putting data at the heart of your business

2 in stock

Firm sale: non returnable item

SKU 9780857198129 Categories Business & Management, Products

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The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.

Everywhere you look people are talking about data.

Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial...

£14.99

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Description

Product ID:	9780857198129
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	The Average is Always Wrong
Subtitle:	A real-world guide to putting data at the heart of your business
Authors:	Author: Ian Shepherd
Page Count:	236
Subjects:	Business and Management, Business & management, Data capture and analysis, Data capture & analysis
Description:	Select Guide Rating The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Everywhere you look people are talking about data. Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
Imprint Name:	Harriman House Publishing
Publisher Name:	Harriman House Publishing
Country of Publication:	GB
Publishing Date:	2020-09-22

Additional information

Weight	270 g
Dimensions	139 × 216 × 21 mm

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